Shockwave is an innovative, energetic, results oriented design consultancy that specializes in creating fully custom bags and other softgoods and accessories for your brand, your staff, or your next upcoming conference or event. By utilizing our philosophy of efficient creativity, we are able to create a fully custom product for you that is far more unique, much higher quality, more feature rich and less expensive than post embellished, pre-existing products that you can get from other brands. With your vision and creativity, and with our help, you become the design director, guiding the entire design process of your very own, fully custom and bespoke item.
THE TEAM
Brad Johnson is a passionate, skilled, and driven Industrial Designer with 15 years experience in the sporting goods, lifestyle, travel and outdoor industries. He has a unique amount of expertise and success in the categories of footwear, bags, soft-goods and accessories design. He graduated from Brigham Young Univerity with a Bachelors Degree in Industrial Design and his past experience includes years of working at major brands like Under Armour and OGIO where he designed many successful products and managed talented design teams. Throughout his career he has worked with and designed exclusive products for exciting people and athletes like Dwayne Johnson, Stephen Curry, Bryce Harper, Jordan Spieth, and the USA Women's Gymnastics Team. His greatest commercial achievement to date was designing all five generations of the Under Armour Hustle Backpack and Undeniable Duffel, both of which had record sales and were top sellers in their categories for over 7 years resulting in hundreds of millions of dollars in revenue for the brand. Other noteworthy achievements include designing all generations of the men's Project Rock Bags, designing the Under Armour Sideline 64 oz sports jug which was awarded a utility patent and became the number one best seller in its category, and designing the OGIO Renegade RSS Backpack which has won awards and is still sold today as a best seller after remaining unchanged for over 14 years.
BRAD JOHNSON
FOUNDER & CEO
KEITH POULSON
PRESIDENT
Keith has over 35 years of product development experience as an Industrial Designer in both corporate and consulting companies. He has a proven record of success in providing technical, analytical and managerial leadership, combining excellent design sensitivity to achieve high profile, high volume consumer products on time and within budget.
As the former Design Manager for Evenflo/Gerry Baby Products he co-founded Gerry’s New Business Development Group identifying, creating, and launching new product categories designed to capture marketplace opportunities.-most notably creating the “Soft Gate” category for Gerry generating over $20M in sales. He has led numerous internal designs teams as a former Vice-President of Design, Director of Product Development, Design Manager and owner of elevationid.com. Clients have included: Fisher-Price, Dick’s Sporting Goods, Polaris, Eddie Bauer, Dell, Hewlett-Packard, Sony, fishpond, Magnavox, Wenger, Swiss Gear, Mattel, Marmot, Ogio, Laser Technology, The Coleman Company, Chamberlain, Goldbug, BestMed, American Recreation Products, Cabela’s, Quiksilver……
Has worked internally developing and launching new products resulting in millions of dollars in growth for companies including Kohler Company, Fisher-Price, Evenflo/Gerry Baby Products and Walter Dorwin Teague where Keith was involved in the design and development exclusively for the Boeing Company where he was responsible for the interior development of Air Force One 747-767 Presidential Plane for Ronald Reagan.
Keith has received numerous design awards and has been awarded over 40 U.S. Utility and Design Patents, and multiple International Patents throughout his career. He has had designs exhibited in the Louvre Museum in Paris, France; The Smithsonian Institute; and the Museum of Modern Art in New York.
Graduated from the prestigious Art Center College of Design in Pasadena, California, with a Bachelor of Science Degree in Industrial Design.